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At each stage of an event, the content you create serves a specific purpose. Before the start of your event, you will want to drive engagement, encourage your target audience to register, and showcase the major event details. During the event, the goal of organisers is to keep the audience tuned in, to simplify connection building, and to provide comprehensive directions in real time. Lastly, post-event messages usually relate to the establishment of long-term relationships with the audience members as well as the collection of insights and feedbacks.